CAPABILITIES
Unleash your business potential
Are your strategic initiatives stalled by market headwinds and internal complexities?
We know this friction can cost critical time, resources and market position.
This is our focus.
Together we identify the most critical drivers to move your business forward, tailored thru a partnership best suited for your unique needs.
ACTIVATE
Growth & Business Development
Are you ready to discover new paths to grow your business but struggle with the execution?
We guide in identifying white space opportunities for growing your existing or new business – whether it's untapped customer segments, products, distribution models or ventures.
Together, we define the optimal market fit, build the commercial strategy and develop actionable plans to move forward with confidence.
With vast experience from developing and growing the business for various brands and consultancies, we set you up for speed.
Explore new ways to boost your business innovation culture
Build solid, data driven commercial strategies and go to market processes
Improve planning and cross collaboration to get more out of your client partnerships
Turn uncertainty to market confidence
Capabilities
Commercial Strategy & Opportunities
Are you confident your strategy defines both where to play and how to win in the most valuable commercial sectors? We partner to design your overarching commercial roadmap, ensuring every resource is targeted at maximum revenue and profitability. By leveraging market intelligence and analytical frameworks, we define the optimal Where to play, the market selection and untapped opportunities and How to win, the competitive strategy and commercial model.
Product & Business Innovation
Are you struggling to validate new ideas for products, services and ventures? We partner with you to build a systemized approach that moves innovation from concept to market. By leveraging in-depth market insights and customer research, we help you identify new business opportunities, develop ideal product profiles and create a clear path for commercialization.
Value Propositions & Pricing
Does your value clearly justify your pricing? We partner with you to define and optimize your value propositions, guiding your product development and pricing strategies from concept to market. Leveraging innovation and customer insight, we support you in ensuring your offerings consistently align with market demands, empowering you to build a faster, more confident and resilient business.
Sales Execution & Win Strategy
Are you looking to elevate your sales operations beyond individual performance? We help you build a collective sales culture, master advisory selling techniques to leverage market data and deep customer understanding. Learn from every win and loss for continuous improvement, quicker qualification and to unlocking your team's full potential and confidence.
Business Planning 2.0
Make Q1 your new Q4. We transform your planning from a routine task into a dynamic source of knowledge and curiosity. We'll help you cultivate a data-driven, proactive mindset, leveraging market, financial, customer and operational data to sharpen your strategic decisions. Working cross-functionally with your teams, we identify opportunities and ensure your business plan is an actionable roadmap that fuels revenue, innovation and client relationships.
Nordic Market Entry & Expansion
Are you a founder, investor, or heading up market expansion at a scaling business? Specializing in Professional services and Consultancies, we provide independent strategic insights and due diligence into the Nordic industry landscape, business outlook and emerging opportunities. We leverage our industry experience and local network to help you build, validate, or assess your business and investment case, whether you are preparing for a strategic exit or planning a market entry.
ACCELERATE
Leadership & Change
What's holding your business back from achieving its full commercial potential?
From scale-ups to enterprises, we help you navigate obstacles and build business resilience.
After decades of leading business critical and strategic initiatives for a large number of brands and management stakeholders, we define the operational focus area that drives tangible commercial impact. We work by applying established frameworks, always balancing your existing structures for maximum impact and time to value.
Our hands-on approach and Partnership models provide guidance and support, helping you define and execute your business strategy and vision, lead with confidence and optimize your
organizational impact.
Advice and lead your most business-critical initiatives, ensuring you have the capabilities, structure and leadership to succeed
Navigate technological shifts and unlock new opportunities
Maximize value and improve integration in M&A transitions
Co-pilot your greatest business challenges
Capabilities
Corporate Strategy & Change
Is your business strategy generating commercial momentum, or just internal paperwork? We specialize in navigating complex stakeholder landscapes—rallying internal teams and external partners alike—to secure alignment and build a roadmap for change. We deliver measurable progress during your most critical transition phases: revised business strategies, major technological shifts and organizational development.
Digital Strategy & AI Adaptation
Is your digital roadmap built for long-term resilience or short-term fixes? We help leaders define a clear Digital and AI-focus that generates new market opportunities. Our approach demystifies complex technology, guiding you toward achievable, responsible AI initiatives that prioritize human impact and drive innovation. We also provide in-depth pre-studies to guide you in adapting your current MarTech stack for optimal utilization and scalability.
M&A & Portfolio Value Creation
As the market recovers from recent economic headwinds, are you looking to capitalize on new M&A opportunities, accelerate value creation within your portfolio, or ensure a smooth integration for a recent acquisition? We provide sellers and investors guidance and support throughout the process, from due diligence and industry insights, to building and generating post-deal operational and commercial value.
Organization Design & Vendor Management
Are you building or enhancing your internal Business development, Marketing or Sales capabilities? We help you navigate complex stakeholder landscapes, legacy models and unclear mandates. We design efficient teams and workflows that streamline operations and align with your business's growth ambitions. Additionally, we help identify, select and integrate the right external vendors and partners, ensuring your organization has all necessary capabilities, internal and external.
Interim & Fractional Management
Need to maintain momentum on critical activities or navigate a period of transition? We offer Interim leadership to manage projects and guide change initiatives, ensuring smooth operations. For Fractional management, we provide our services part-time, suitable for management teams looking for a flexible alternative to a permanent position.
Team Lead & Program Management
Is your critical strategic initiative at risk due to lack of senior leadership bandwidth or specialized expertise? We step in to lead complex projects, high-stakes client accounts, or cross-functional teams, ensuring execution. We provide seasoned project expertise to establish structure, mitigate risk, and drive outcomes on time and beyond expectations.
COMPASS SESSION
Navigate with confidence

The innovation trap
Getting buy-in despite financial headwinds

Minimum Viable Brand
Get a more prototype-driven approach to brand building
Growth in a downturn
Building a sales culture beyond the rainmakers
Make Q1 your new Q4
Why reactive business planning hinders growth
M&A momentum 2026
Are you ready for a returning market?
The value of pricing
Is your product truly communicating its worth?
Letting go to let grow
What's next for founders and exits in M&As
The innovation trap
Getting buy-in despite financial headwinds
Minimum Viable Brand
Get a more prototype-driven approach to brand building
CLARIFY
Brand Strategy & Experience
How do you create the foundation for your often most undervalued and misunderstood corporate asset?
Brand strategy is the process of defining, positioning and managing your brand – the overall perception of your company, your values, personality and reputation. For those who succeed, this brings several competitive advantages: pricing power, enhanced customer loyalty and stronger internal engagement.
Yet, internal misalignments and a lack of common definitions often prevent your brand becoming the unifying, guiding star it could be for your organization.
Through our hands-on and
practical
approach, we guide you in how to
simplify and
refine your brand fundamentals, paving the ground for more impactful brand experiences.
Align your organization around a shared understanding of the power of brand
Evolve your brand strategy to reflect your business's growth and changing needs
Design and implement cohesive brand and product experiences that build loyalty and commercial value
Elevate the impact of your brand
Capabilities
Brand Analysis
Most businesses overlook the true financial power of their brand. Our Brand Analysis turns your brand into a quantifiable asset. We provide the data and insights—from financial analysis to brand equity assessment—you need to build a compelling case for growth and make smart investment decisions.
Brand Strategy
Is your brand strategy aligned with the goals and strategy for your business? Or are you lost in an abstract reality of vision, purpose and internal politics? Misalignment often leads to confusion, wasted resources and missed opportunities. We help you create a clear, strategic approach and framework for building a brand that drives business results and strengthens corporate culture.
Portfolio Management
Are you unlocking the full potential of your brand portfolio as you grow and add new products, services, or even entire entities, without creating costly competitive overlaps? We help you eliminate brand redundancies, clarify strategic roles and ensure each brand delivers distinct and consistent value. Gain a clear, cohesive portfolio strategy that drives business results, minimizes internal competition and directs your future investments.
Product & Service Experience
Is your brand failing to translate into the daily lived experience of your customers? We help elevate your brand from an abstract concept to a strategic system that drives commercial value. Our approach integrates CX, Product, and Service Design principles to ensure a customer journey aligned with user needs and commercial goals . By mapping and prioritizing high-value touchpoints, we guide your organization in establish clear ownership and product focus.
Design Management & Briefing
Are you capturing the full potential of design thinking to drive innovation and customer-centricity? We guide you in unlocking the power of a customer-centered, problem-solving mindset. This involves empathizing more with customers, ideating solutions, prototyping and refining them—all to tackle complex challenges, improve stakeholder engagement and increase the commercial value.
Brand Training
Are you ready to rally your organization to truly understand the power of brand? Your brand is a shared asset, but its full potential is often diluted by unnecessary complexity and internal misalignment. We train and inspire your teams and stakeholders in the core principles, to spark questions, drive engagement and accelerate decision making.
CATALYZE
Marketing & Communications
Are you able to sustain your impact, today and tomorrow?
Marketing and communication leaders have a unique understanding of their market, target groups and positioning, yet constantly battle to balance long-term vision with short-term needs and resources.
This is where we partner with you. We guide you to clarify strategies, ways of working and to refine operational models, all to increase the internal understanding and market impact.
As a result, your marketing and communications efforts become even more central in building business resilience,
driving momentum
and
balancing
short-term conversion with long-term demand.
Define action-oriented metrics for both short-term efficiency and long-term effectiveness
Optimize your marketing operations, balancing creativity and technology
Turn reactivity to momentum
Capabilities
Marketing Strategy Review
Is your marketing a short-term fix or a long-term focus in building a strong business? Many companies struggle to find the right balance. We help you evaluate your strategic approach, metrics, channels and the effectiveness of your communication with your market and target groups. As a result, you get a better overview ensuring your marketing efforts drive results today, while building a powerful brand for tomorrow.
GTM Programs & Playbooks
Are your existing Go-to-Market efforts fragmented, risking revenue loss and slow time-to-market? In modern organizations, success demands a cross-functional system. We analyze your current approach, identify inefficiencies, and build actionable Go-to-Market Playbooks. This ensures every future launch is synchronized across your commercial teams, accelerating market adoption and revenue growth.
Stakeholder Management
Is your business navigating a critical shift, launching a new venture or driving a complex initiative? Securing buy-in and reducing risk across diverse stakeholders requires more than just monologue—it demands a strategic communication approach, adapting to different mindsets, motivations and communication styles. We help you develop a narrative and communication blueprint to truly engage your internal and external stakeholders.
Building Inhouse capabilities
Is your team struggling to scale essential skills and balance the reliance on external partners? We help CMOs and leaders build a future-proof operating model that reduces external dependency. We assess your organizational structure, identify critical skill gaps, and implement scalable talent and learning programs. This ensures you secure, train and retain the in-house capabilities needed to drive long-term commercial resilience and continuous competitive advantage.
Account Based Marketing
Are you reaching your most valuable prospects? In B2B, it's estimated that 95% of your ideal customers are out-of-market at any given time. Our ABM approach guides you to focus your sales and marketing resources on the highest-value accounts. Whether you're curious about getting started or looking to optimize an existing program, we partner with you on your journey and advise on focus areas and resource allocation.
Creative Briefing & Management
Do your briefing processes effectively guide your teams and stakeholders? Often overlooked and mistreated, a focused and inspiring brief methodology can give significant results for your marketing and communication initiatives. Strategically managed, it will provide clear direction, sharpen focus and foster strong ownership, while still encouraging creativity and exploration.
Partnership

PLUG & PLAY 90-DAY SPRINT