ABOUT
Commercial strategy without the execution gap

Bearing 45 partners with business leaders, investors and founders to drive rapid impact in high-stakes moments of growth and innovation.
Together, we solve your toughest strategic and operational challenges. Our partnership models—from Value Pilots to Joint Ventures—bridge the gap between strategic advisory and embedded leadership, driven by seasoned leaders.
Leveraging decades of experience from both client and agency sides, we partner with commercial enterprises and professional services firms. Our hands-on approach means we quickly turn insights into action, always focusing on your time to value.
Our advisory is elevated by the
AI Business Council™, our human-led, AI-powered solution for market innovation and validation. Built on thousands of virtual market and decision-maker archetypes, the Council stress-tests strategic directions against your real-world dynamics—delivering
critical guidance when the stakes are highest.
OUR IMPACT
COMMITMENT
We grow with your business
As a leader, you've seen it before: Strategies that fail to deliver, initiatives that lose momentum and a disconnect between planning and execution.
Often, this happens when strategies are developed in a black box, disconnected from the realities of your organization. Even the best ideas get lost in translation, failing to bridge the gap between vision and reality.
We understand these challenges. Operating at the intersection of business, brand and technology, we know that real progress requires more than just reports.
Where some advisors leave you with more questions than answers, we stay to turn insight into direction—clarifying the path forward and building internal buy-in and true ownership.
Our modular Partnership models are designed to fit your specific business life cycle—whether identifying new growth opportunities or optimizing operations in times of change.
This commitment extends beyond the initial direction. We stay close as ideas become tangible, decisions turn into action and new learning shapes what comes next.

Healthcare

Automotive & Mobility

Hardware & Infrastructure
Consumer & Retail
Professional services
FMCG
Software & SaaS
Financial services
Telecom
Manufacturing
Construction
Consumer tech
Real estate
Healthcare
Automotive & Mobility
EXPERIENCE
With decades on the client and agency side, we partner with brands and consulting firms.
16
Industries
80
Brands
80%
International
20+
Years
EXECUTIVE SUMMARY
Get the essentials
Download our one-pager, a 90 second summary of our story and how we partner
TEAM
Your business partners
Daniel Askergren
MARKET INNOVATION & GROWTH |
SENIOR ADVISORY & LEADERSHIP
For over two decades, Daniel has partnered with more than 50 diverse brands–from global industry leaders to local entrepreneurs. He advises and leads management and teams on shifting business strategies, emerging technologies and evolving customer behavior.
Susanne Blomberg
BRAND & MARKETING |
MANAGEMENT & CONSULTING
Susanne is a creative and driven marketing leader with over 20 years of experience in international markets, with a focus on consumer and professional goods. She has a proven track record of product development, building strong brands, driving business growth and developing high-performing teams.
THE CLIENT IN THE LOOP™
The AI Business Council™
Meet the AI Business Council: Our human-led, AI-powered solution for market innovation and validation. Since the spring of 2025, the Council is an integrated part of our daily operations—simulating the complex dynamics and commercial hurdles of our market and clients.
The Council is built on five decision-maker archetypes across Business Strategy, Entrepreneurship, Sales, Brand & Marketing and Digital Development.
Guided by distinct decision-making styles and proven management frameworks, the archetypes act as an always-on strategic sparring partner.
Through simulation, testing and debate, the Council solution challenges our assumptions and explores new strategic directions, adding both scale and depth to our advisory and client partnerships.

NEWS
INTRODUCING AIBC LABS™
Applied AI for market innovation
AIBC Labs is our advisory and innovation practice, combining human expertise and AI around business and market challenges.
PARTNERSHIP MODELS
We grow with your business
Your commercial journey demands a partnership that adapts as you scale.
Our Partnership models are designed to shift with your needs—from rapid strategic sprints to embedded, long-term leadership—ensuring you always have the optimal level of expertise.
Common questions
Experience & expertise
Do you specialize in any specific industries?
Our clients come to us with a variety of challenges and our Partnership models are tailored to solve them regardless of the sector. With experience across 80 brands in 16 industries, we bring cross-sector insights to every engagement, including B2C and B2B.
Our experience includes:
Automotive, Construction, Education, Electronics, Financial services, FMCG, Food & Beverages, Gaming, Healthcare, Manufacturing, NGOs, Professional services, Real estate, Retail, Technology, Transportation & Logistics
Do you work with international clients?
Yes, international experience accounts for about 80% of our careers. We specialize in global and Nordic operations, using hybrid and remote delivery models to navigate cross-border complexities and cultural nuances.
Way of working
Do you have a specific collaboration model?
Our clients operate in fast-paced environments and our model is tailored to your specific operations.
Discovery: Are you getting the most out of your business strategy and operations? We work with you to navigate your goals, market and culture. Through workshops, market data and customer research we gather the insights needed to validate your next strategic or operational decisions. This can serve as a standalone sprint or as part of a longer engagement.
Strategy and Concept: We translate insights into clear directions and actionable roadmaps, using strategic prototyping to increase internal buy-in and simplify complex stakeholder decisions. This allows us to test ideas early, ensuring the final direction is both market-aligned and supported by your organization.
Activation: We lead your stakeholders and teams through the activation process, providing guidance and facilitating internal ownership. This includes regular check-ins and reviews to ensure the activation stays on track and delivers the intended results.
When agreed upon, we also use our AI Business Council™, our human-led, AI-powered solution for market innovation and validation. Built on thousands of virtual decision-maker archetypes and guided by our Client-in-the-Loop™ methodology, it aligns market simulations with your institutional knowledge to validate high-stakes strategic decisions.
Do you offer team-based consulting?
We primarily work as individual advisors and consultants but have access to an international network of specialists in management consulting, communication, technology and private equity, allowing us to scale our expertise when needed.
Services & engagement
Do you offer different engagement models?
Our models are designed for your different needs and commercial journey, focusing on advisory and embedded leadership:
The Value Pilot: Validates and refines commercial models and initiatives to ensure investments are built on solid foundations and actionable market insights.
Growth on Demand: Systemizes your ambitions through consistent, outside-in expert perspectives to provide reliable commercial steering.
Business Acceleration Sprint: Drives immediate momentum across your business, brand strategy, marketing or sales operations.
Interim Management: Stabilizes operations and secures continuity during urgent initiatives or periods of organizational change.
Fractional Management: Scales your senior management capacity with ongoing expertise embedded directly into daily operations.
The Pivot: Partners deeply to navigate high-stakes transitions, market expansions, exit planning or total business overhauls.
What are your commercial and pricing structures?
Our commercial model is built around three categories to match the scope and scale of your business needs:
Fixed & Project-Based: For well-defined initiatives, such as our 1-week Value Pilot and fixed-term interim management agreements (6–12 months) focusing on clear scopes and deliverables.
Subscription & Retainer: For ongoing strategic guidance (Growth on Demand and Fractional Management), providing flexible monthly or quarterly access to senior expertise.
Venture & Value-Sharing: For engagements where success is measurable and aligned with specific business outcomes, including outcome-based fees tied to targets and equity partnerships (the Pivot model) where we invest in your long-term success.
Governance & standards
How do you ensure the quality of your work?
With vast operational experience, we always make sure the specific project or assignment has a clear description of the scope and expected deliverables. Our process also ensures ongoing iterations and follow-ups, securing that we in an early phase can act on unforeseen changes to the original scope.
How do you handle intellectual property rights?
We understand the importance of protecting your intellectual property. We proactively discuss IP ownership at the start of every assignment and welcome non-disclosure agreements to ensure confidentiality. We typically grant you full ownership of all deliverables created during the engagement and are also open to customizing agreements to meet your specific needs.
What are your data security, AI and privacy policies?
We take a proactive approach to data security and privacy, with policies and procedures that ensure your confidential information is protected. This includes strict guidelines for the responsible use of AI and our internal platform the AI Business Council, were we ensure your proprietary data is not used for training the models.




