background & experience
Your partners from clarity to impact

Bearing 45 partners with business leaders, investors and entrepreneurs to drive rapid impact in critical moments of growth and innovation
Together, we tackle your toughest strategic and operational challenges. Our Partnership Models—from Business acceleration sprints to Advisory on Demand—are all tailored to bridge your gap between end-to-end strategy and high-impact implementation, led by senior expert consultants.
With decades of expertise from the client and consultancy side, we partner with
brands
and
consulting firms. Our hands-on models mean we quickly turn insights to actions, always focusing on your time to value.
Market intelligence
We help you challenge status quo by identifying unmet customer needs, untapped business opportunities and operating models
OUR PROMISE
We're in it together
commitment
As a leader, you've seen it before: Strategies that fail to deliver, initiatives that lose momentum and a disconnect between planning and execution.
Often, this happens when strategies are developed in a black box, disconnected from the realities of your organization. Even the best ideas get lost in translation, failing to bridge the gap between vision and reality.
We understand these challenges. Operating at the intersection of business, brand and technology, we know that real progress requires more than just reports.
That’s why we work side-by-side with you and your teams, decoding and clarifying your path forward to ensure buy-in and ownership. Our Partnership Models are tailored to fit your business life cycle, to identify new opportunities or optimize in times of change.
Our commitment to co-pilot your greatest business challenges is reflected in our commercial model, where we also offer the option of Joint Ventures and performance based compensation.
Experience
16
Industries
80
Brands
80%
International
+4000
Programs & projects
Your business partners
Daniel Askergren
GROWTH & COMMERCIAL DEVELOPMENT | SENIOR ADVISORY & LEADERSHIP
Capabilities
Business direction: Corporate & Commercial strategy, Product design & development, Sales leadership, Brand & Marketing, Digital innovation & operations
Partnerships & Engagement: Project & Program leadership, Stakeholder management, Relationship building, Risk management, Portfolio management
Operations: Consultancy leadership, Organizational development, Leadership development, Change management, M&As: Due diligence & post-merger integration
Finance: P&L management, Forecasting & analysis, Pricing strategy & optimization, Deal structuring, M&A valuation
Industry experience
FMCG: Food & Beverages
Financial services: Commercial & retail banking, Private equity, Payment processors, Fintech, Insurance
Manufacturing: Construction & infrastructure, Materials technology, Electronics, Forestry & gardening equipment
Professional services: Management consulting, IT, Legal, Design, Adverstising, Media
Real estate: Commercial development, Private housing
Retail: Consumer electronics, eCommerce, Groceries, Store development
Technology: IT infrastructure, Software and applications, Cloud computing, SaaS, Data & analytics, AI, Telecom
Transportation & Logistics: Automotive & Mobility, Public transport
Other: Gaming, Non-profit organizations, Education
Resume
2020- HMN Works/Bearing 45
2024 Lynxeye
2021-2023 Valtech
2020-2021 If Insurances Nordics
2019-2020 Next State
2017-2019 INGO Stockholm/Brand union
2016-2017 Open Communication
2015-2016 Ottoboni/Nordic Morning
2011-2015 Nord DDB
2009-2010 Minnesota Communication
2006-2011 Fältman & Malmén/DraftFCB/ Norweb
2003-2006 SVID, Swedish Industrial Design Foundation
2000-2003 FutureLab
Education
1996-2001
Master of Science in Business and Economics, Stockholm University
2006
Strategic Planning, Berghs School of Communication
2001
Intellectual Property law & Marketing, Berghs School of Communication
For over two decades, Daniel has partnered with 50 diverse brands, from global industry leaders to local entrepreneurs.
With vast experience from Commercial Leadership roles at renowned Nordic and global consultancies, Daniel specializes in driving overall business growth and building key client partnerships. He leads and coaches clients and cross-functional teams through the complexities of shifting business and brand strategies, emerging technologies and evolving customer behavior.
With his expertise in commercial strategy and growth, Daniel helps leaders build resilient businesses by translating customer and market intelligence into distinct competitive advantages. He leads and guides management and teams in creating a more curious and customer-centric strategy that unlocks innovation, business performance and market value.
Susanne Blomberg
BRAND & MARKETING |
MANAGEMENT & CONSULTING
Capabilities
Strategy & Growth: Business strategy & management, Product development, Go-to-market, Brand & marketing strategy, Brand portfolio management, Digital strategy & management, Sales strategy & management
Operations and finance: Organizational
development, Group management, Project management
Finance: Budgeting & financial steering, Pricing strategy & optimization, Financial forecasting & analysis
Industry experience
Food & Beverages: Dairy Products, Baked goods, Snacks, Organic & Health foods
Real Estate: Residential construction, Real estate development, Real estate brokerage
Electronics: Consumer electronics
Healthcare: Over-the-counter drugs
Wholesale Trade/Distribution: Electronics wholesalers
Resume
2020- HMN Works/Bearing 45
2025- Viatris
2022-2024 Rexel/Gigamedia
2021-2022 Lantmännen
2020-2021 GSK Sweden
2015-2019 SSM
2009-2014 LG Electronics
2007-2009 Arla foods
2000-2007 Kraft foods
Education
2025
Mini MBA, Brand management
2024
Mini MBA, Marketing
2020
Sustainability of the World
Stockholm University
1995-2000
Master, Business Administration
Linköping University
1998-1999
Business/Managerial Economics
The University of Freiburg
1994-1995
Université Catholique d'Angers
Susanne is a creative and driven marketing leader with over 20 years of experience in international markets, with a focus on consumer and professional goods.
She has a proven track record of product development, building strong brands, driving business growth and developing high-performing teams.
Susanne has held various roles, including Marketing Director and management positions, with expertise in marketing leadership, brand management and interim management.
She is passionate about businesses with a clear focus on sustainability, brand distinctiveness and customer behaviour.
OUR INSIGHT ENGINE
The AI Business Council
Meet our strategic sounding board. Since the spring of 2025, they are an augmented part of our daily operations, constantly pushing us forward in understanding the challenges of our prospects and clients.

The Council is based on five professional buyer archetypes – in Management, Entreprenurship, Business strategy, Sales, Brand & marketing and Digital development.
Representing distinct personalities and viewpoints, we have spent hundreds of hours training, testing, simulating and debating, refining our own business and delivery models versus their professional challenges, pains and gains.
Our Council allows us to explore real-time obstacles for our ideal clients that never would be possible without AI and technology.
Ultimately, the Council exists to strengthen our ability to be even more precise and insightful in every aspect of our client relationships.
Common Questions
Experience & Expertise
Do you specialize in any specific industries?
Our clients come to us with a variety of challenges and our Partnerships Models are tailored to solve them regardless of the sector. With experience across 80 brands in 16 industries, we bring cross-sector insights to every engagement, including B2C and B2B.
Our experience includes:
Construction, Education, Electronics, Financial services, FMCG, Food & Beverages, Gaming, Manufacturing, Non-profit organizations, Pharmaceuticals, Professional services, Real estate, Retail, Technology, Transportation & Logistics, Wholesale Trade/Distribution
Do you work with international clients?
Yes, we've successfully partnered with clients and teams across the globe.
We bring extensive international experience to every engagement. Collectively, we've worked on assignments for brands with a global footprint or Nordic operations, with this experience making up approximately 80% of our professional careers. This background has equipped us with a proven process for remote collaboration and the ability to manage the complexities of international assignments, from time zones to cultural nuances.
Way of Working
Do you have a specific collaboration model?
Our clients operate in fast-paced environments. Our collaborative and flexible model is therefor tailored to your specific business, to balance potential opportunities with the risk of disrupting operational efficiency.
Insights: Are you getting the most out of your business strategy and operations? We work with you to understand your goals, challenges, market and culture. Through workshops, interviews and market data, we gather the insights needed to guide your next strategic or operational decisions. This can serve as a focused pre-study or part of a larger engagement.
Strategy and Concept: Increase internal buy-in and stakeholder engagement. We translate insights into clear strategic directions and actionable plans, outlining the steps needed to achieve the objectives.
Actions: We guide your stakeholders and teams through the implementation process, providing support and facilitating ongoing iterations to ensure successful execution and results. This might include regular check-ins, progress reviews and collaborative problem-solving sessions.
In addition, we also use established frameworks in areas like innovation, design and product development, adapting them to your specific needs and context.
Do you offer team-based consulting?
While our core model is lean and focused, we provide strategic, embedded consulting with a senior leader placed directly within your team.
We also have access to a network of specialists in areas like UX and design, communication, technology and AI development, allowing us to scale our expertise when needed.
Services & Engagement
Do you offer different Partnership Models?
Yes, we offer flexible engagement models tailored to your specific needs and objectives:
Project-based: For rapid, targeted impact on specific challenges. Need to clarify a business strategy, revitalize a stalled key client relationship, or map a critical market opportunity? Our project-based engagements deliver expert execution on singular initiatives, structured for efficient delivery within a defined scope.
Business Acceleration Partner: Our customized, Plug & Play 90-day acceleration sprint focused on your most critical initiatives. Designed to boost your business strategy execution, business development, brand strategy, marketing or sales.
Interim management: Temporary leadership positions, typically with a 6-12 month timeframe. We bridge your critical leadership gaps by leading urgent initiatives, stabilize operations or secure smooth operations in times of change.
Fractional management: Senior management expertise tailored to your needs, typically at a 0.5 FTE commitment. Get ongoing support and strategic guidance without the investment of a full-time hire.
Advisory-on-Demand: Gain an essential outside-in perspective and consistent senior strategic guidance tailored for your new business. We empower small enterprises and start-ups to refine your business concept, effectively prepare for investor engagements and navigate critical growth challenges with more confidence.
What is your pricing structure?
We offer various pricing models to suit different situations:
Project-based fees: Our fixed pricing model for well-defined projects with clear scopes and deliverables, starting with a minimum engagement of one week.
Fixed-term agreements: For Interim Management roles, we typically use agreements with a predetermined duration (e.g., 6-12 months) and a corresponding fixed fee or monthly payment schedule.
Fractional Management-fees: Retainer agreements with a fixed monthly fee for a set number of days per month.
Performance-based fees & Equity partnership: For engagements where success is clearly measurable and aligned with specific business outcomes, we offer flexible compensation models that share both the risks and rewards. This can include performance-based fees tied to achieving pre-defined targets, or equity-based partnerships where we become invested in your long-term success.
Advisory-on-Demand, subscription fee: For ongoing access to senior strategic guidance, we offer flexible monthly or quarterly subscriptions. This provides a minimum of 4 hours of senior advisory contacts per month, ensuring predictable access to expert insights without the cost and commitment of a full-time consultant.
Trust & Policies
How do you ensure the quality of your work?
With vast operational experience, we always make sure the specific project or assignment has a clear description of the scope and expexted deliverables. Our process also ensures ongoing iterations and follow-ups, securing that we in an early phase can act on unforeseen changes to the original scope.
How do you handle intellectual property rights?
We understand the importance of protecting your intellectual property. We proactively discuss IP ownership at the start of every assignment and are happy to sign non-disclosure agreements to ensure confidentiality. We typically grant you full ownership of all deliverables created during the assignment and are also open to customizing agreements to meet your specific needs.
What are your data security, AI and privacy policies?
We take a proactive approach to data security and privacy, with policies and procedures that ensure your confidential information is protected. This includes strict guidelines for the responsible use of AI, and our internal platform the AI Business Council. We ensure your data is not used for training our models and we employ secure data storage and encryption methods.
Coaching

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