COMPASS SESSION
Navigate with confidence
Trending Topics
Think like an investor
How marketers make a mark in the boardroom
Growth in a downturn
Building a sales culture beyond the rainmakers
The value of pricing
Is your product truly communicating its worth?
Letting go to let grow
What's next for founders and exits in M&As
The innovation trap
Getting buy-in despite financial headwinds
Make Q1 your new Q4
Why reactive business planning hinders growth
Think like an investor
How marketers make a mark in the boardroom
Coaching
Are you struggling to hit your strategic milestones? Our one-on-one Compass Session offers an open conversation about your business challenges and road ahead.
We'll work with you to understand your unique challenges and to identify opportunities for growth and operational refinement. We'll then offer initial recommendations, to help you chart a course towards a more innovative and resilient business.
Ready to start exploring?
A focused 45 minute online consultation: Collaborate with us to discuss your key challenges and opportunities.
Completely free and confidential: Your session and recommendations are entirely free and all information is treated with full confidentiality.
CEOs
CFOs
CROs
CMOs
BUSINESS DEVELOPMENT
Growth in a recession
Ready to defy the downturn and drive growth? With longer sales cycles, global financial uncertainties and fierce competition, many businesses are struggling to maintain their footing.
But some are thriving. They recognize the opportunity to innovate and redefine the playing field. They challenge their self-image, existing ways of working, break down internal silos and deepen their understanding of their market and prospects.
This proactive, forward-thinking approach fuels their competitive edge. And it pays off: Research consistently shows that companies open to innovate and adapt, especially during recessions, outperform their competitors in the long run.
Together, we'll explore how to leverage your existing strengths to unlock new opportunities, build proactivity and cultivate a winning culture.
Trending topics
Sales and culture
Does your sales pipeline still rely on individual performance and personal contacts? Or are you embracing a modern, collaborative approach, that leverages data and collective intelligence for a more consultative sales strategy?
Unlock your pricing power
Are your pricing strategies aligned with your value proposition and market dynamics? We'll explore your current approach, analyze your win/loss rates and identify areas for improvement.
Productize your expertise
Are you finding that your high-value expertise isn't translating into consistent client wins? Most Professional service firms struggle with demonstrating clear, tangible value upfront, leading to lost opportunities and lengthy, uncertain sales cycles. We'll explore the concept of Service productization and how your firm can design structured, high-value offers that unlock new revenue streams and build business resilience.
CEOs
CTOs
CMOs
CHROs
DIGITAL STRATEGY
MarTech and AI roadmaps
The last decade has witnessed an explosion of marketing technology solutions, having a huge impact on digitalization and IT-investments, beyond just marketing.
Many organizations struggle with internal workflows, user fatigue and data overload. However, the rapid introduction of AI-powered solutions and agents are now truly accelerating the democratization of technology, innovation and creativity.
AI readiness is becoming a key factor to attract and retain not only tech-savvy top talent, who expect their employers to be at the forefront of innovation to remain competitive.
How is your organization leading the charge? Are you proactively evolving your strategy, talent and culture to thrive in this new landscape?
Trending topics
Prioritizing the human element
How can you ensure your AI adaptation resonates with a diverse range of users, from tech enthusiasts to those less comfortable with new technologies? We discuss how you can increase the basic understanding, spark curiosity and reduce uncertainty.
Use case: The Business Council
How can you translate AI principles into concrete actions, use cases and measurable results? We'll share our initial insights on developing our internal AI-powered Business Council: An augmented sounding board, based on 5 professional buyer archetypes, all with individual personalities, pains and gains.
Ownership and orchestration
Who should champion your AI journey? While digitalization generally falls under the responsibility of the CTO, experts argue that the AI revolution has a broader scope. Is your organization ready to correctly assign AI ownership? We'll explore the crucial roles and responsibilities required to drive meaningful AI transformation, clarifying ownership, fostering accountability and leveraging reverse mentoring to bridge generational knowledge gaps.
Get initial recommendations to guide your next steps
FOUNDERS
INVESTORS
MERGERS & ACQUISITIONS
The return to Value creation
The M&A landscape in 2025 has learned some tough lessons. The performance of many recent deals has sharpened investor focus on the fundamentals that truly drive lasting returns.
As the M&A market shows signs of recovery, a clear pattern is emerging: Investors are prioritizing opportunities that represent a return to the basics. They are seeking targets with inherent stability, operational readiness and a demonstrable commitment to creating sustainable, long-term value.
The key to unlocking this value lies in more than just the deal itself. Building a cohesive culture and deeply understanding the human and technological assets, is now even more critical to achieve the business resilience investors look for.
Together we'll discuss how to prepare your business, brand and culture for what's next, maximizing value creation and building a strong foundation for the future.
Trending topics
Letting go to let grow
You've poured your heart and soul into your business, but is your personal brand overshadowing your company's potential? Founder dependency can hinder growth, innovation and diminish value. We'll explore how to move from a founder-led to a corporate-led brand, unlocking increased scalability and enhancing your company's valuation.
The value of knowledge
How can you effectively capture and transfer critical knowledge within your organization before, during and after the deal is done? We'll discuss best practices for knowledge management, to ensure a smooth transition and minimize disruption.
From partner to performance
An M&A could mean a big shift for leaders and partners coming from an equity-based compensation model. We’ll discuss how you best prepare your business for the transition to a performance-based financial structure, to stay competitive, focused and retain top clients and talent.
CEOs
CFOs
CROs
CMOs
CXOs
BRAND & MARKETING
Winning tomorrow
Most organizations struggle to balance short-term results with long-term brand building, crucial for securing future demand.
This is often explained by internal confusion about the brand fundamentals, unclear objectives and a lack of cross-functional knowledge. In even mature markets like the U.S., data reveals that around 5% of Fortune 500 board members possess marketing expertise.
While a slowing economy presents challenges, it also offers a crucial opportunity to focus on internal brand building, so you can emerge stronger and more unified when the market rebounds.
A clear brand strategy provides a direction and framework for decision-making, ensuring that all stakeholders are aligned with the brand's vision and understanding of its impact on the financial value.
What is the internal brand maturity in your organization? Can you defend your long-term focus during times of uncertainty?
Trending topics
The investor mindset
Is your brand strategy articulated in the language of the boardroom? We'll discuss how to move towards a more common vocabulary, demonstrating the impact on revenue, profitability and shareholder value.
Brand management 2.0
Is your brand management approach adapting to the evolving organizational landscape? Flatter hierarchies and cross-functional teams require brand leaders to influence and inspire without relying on traditional authority. We'll explore how to build influence through clear communication, collaboration and trust-building to champion your brand vision and achieve your goals, even with less formal power.
The Minimum Viable Brand
Can large organizations learn from the agility and adaptability of new ventures when it comes to brand building? The concept of a Minimum Viable Brand challenges the traditional approach. Instead, it advocates for a more iterative and prototype-driven approach, focusing on the core elements needed to connect with the target audience and then adapt based on customer feedback.
