Ready to unlock your business potential? Bearing 45 does tailored consulting & interim management solutions.

ONE-ON-ONE ADVISORY

Compass Session

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What's holding back your commercial momentum?

Our 45-minute Compass Session is a focused diagnostic designed to help business leaders step back and identify the immediate commercial bottlenecks.


We collaborate to map your commercial landscape and clarify where your internal processes can better align with market potential.


Ready to start exploring?

A 45-minute diagnostic
Discuss your key challenges, gaps and opportunities in a focused, one-on-one session.
Opportunity assessment
Get a written recommendation with clear actions, powered by best practices and industry insights.
Confidential & no-obligation
Your session and assessment are provided at no charge and treated with full confidentiality.

CEOs

CFOs

CROs

CCOs

CMOs

Icon uses to illustrate Bearing 45s Compass Session, our free online Business coaching

BUSINESS INNOVATION

Growth in a downturn

Ready to make 2026 your turnaround year? Defending growth in a tightening market requires more than just effort; it takes a precise recalibration of how you find, price and deliver value.


Whether you are scaling a product or an organization, the traditional ways of engaging customers are being challenged by new economic realities. During this session, we move beyond theory to stress-test your commercial engine.


We will explore the untapped potential in your data and discuss how to modernize your approach to the market.


Our goal is to transform complexity into a clear, actionable path that ensures your business remains resilient and competitive, regardless of the external climate.

Diagram of a play with two circles and two crosses. An arrow moves from a circle to a cross then back to a circle.

Benchmark your commercial impact and  market potential

Trending topics

  • Build sales intelligence

    In tougher market conditions, transactional sales teqniques don't close longer sales cycles. Is your sales operations still reliant on individual wins and KPIs? Or is your team ready to build a modern, collaborative approach that leverages shared data and insights for a more sustainable, growth-driven strategy? We'll explore how shifting your sales culture can unlock new revenue and a stronger alignment with your market's needs.

  • Unlock your pricing power

     Are your pricing strategies aligned with your value proposition and market dynamics? By using the principles of the Value Curve, your pricing mechanisms can more easibly be translated into your specific category and competitive landscape. We'll discuss your current approach, review key metrics and together discover areas for development.  

  • Productize your expertise

    Are you struggling to turn your high-value expertise into a more predictable business? Professional Service firms often struggle with demonstrating clear, tangible value upfront, leading to lost opportunities and lengthy, uncertain sales cycles. We'll explore the concept of Service Productization and the Value Ladder: How your firm can design structured, fixed scope engagements that unlock new revenue streams, build business resilience and pipeline.   


CEOs

CTOs

CXOs

CMOs

CHROs

Icon uses to illustrate Bearing 45s Compass Session, our free online Business coaching

DIGITAL STRATEGY

Architecting AI adaptation

The digital expansion of the last decade has left most organizations with a fragmented landscape of siloed data and AI pilots that struggle to scale.


While the potential for innovation is higher than ever, the reality for many is an architectural strain where technological speed outpaces human adoption and strategic clarity. This disconnect creates a critical gap: organizations have the tools, but lack the structural orchestration to turn them into a competitive advantage.


True AI adaptation must move beyond the narrow lens of efficiency and "making things quicker." We'll discuss the real opportunity: Reimagining business development and product innovation, to leverage AI to capture new market possibilities that were previously invisible.


Today, AI readiness is becoming a key factor to attract and retain top talent, who expect their employers to be at the forefront of innovation to remain competitive.

Brain with connected circuits, symbolizing artificial intelligence.

Map your high-impact AI and digital entry success points

Trending topics

  • Business case: The AI Business Council

     How can you translate AI principles into concrete actions, use cases and measurable results? We'll share our initial insights on developing the AI Business Council: An augmented sounding board, based on 5 professional buyer archetypes, all with individual personalities, pains and gains.
       

  • Human first transformation

     How can you ensure your AI adaptation journey resonates with a diverse range of users, from tech enthusiasts to those less comfortable with new technologies? The ADKAR-model is an established diagnostic framework widely used to pinpoint individual barriers. We discuss how you systematically can increase the basic internal understanding, spark curiosity and reduce uncertainty.  

  • Ownership and orchestration

    Who should champion your AI journey? While digitalization generally falls under the responsibility of the CTO, experts argue that the AI revolution has a broader scope. Is your organization ready to correctly assign AI ownership? We'll explore the crucial roles and responsibilities required to drive meaningful AI transformation, clarifying ownership, fostering accountability and leveraging reverse mentoring to bridge generational knowledge gaps.

Ready to unlock your business potential? Bearing 45 does tailored consulting & interim management solutions.

ONLINE COMPASS SESSION

Advisory for your commercial challenges

FOUNDERS

INVESTORS

Icon uses to illustrate Bearing 45s Compass Session, our free online Business coaching

MERGERS & ACQUISITIONS

The return to value creation

The M&A landscape in 2026 has learned some tough lessons. The underperformance of many recent transactions has sharpened investor focus on the fundamentals that truly drive lasting returns. 


As the M&A market shows signs of recovery, a clear pattern is emerging: Investors are looking beyond financial engineering, prioritizing opportunities that represent a return to the basics. They are seeking targets with inherent stability, operational readiness and a tech maturity that will stand the test in creating sustainable, long-term value. 


The key to unlocking these values lies in more than just the deal itself. We will discuss how to build a leadership structure and organizational readiness that goes beyond EBITDA and historical data, to better capture your potential valuation and transition.

Black outline of a diamond.

Stress-test your strategic and operational exit readiness

Trending topics

  • Letting go to let grow

    You've poured your heart and soul into your business, but is your personal brand overshadowing your company's potential? Founder dependency can hinder growth, innovation and diminish value. We'll explore how to move from a founder-led to a corporate-led brand, unlocking increased scalability and enhancing your company's valuation.

  • The value of knowledge

    How can you effectively capture and transfer critical knowledge within your organization before, during and after the deal is done? We'll discuss best practices for knowledge management, to ensure a smooth transition and minimize disruption.

  • Your digital roadmap

    Is your tech stack a liability or asset? With AI and technology impacting even industries with traditionally low digital maturity, your digital readiness becomes central. We'll explore how a digital roadmap can help you build a more compelling business case towards potential investors, structuring your existing and future technology directions.


CEOs

CFOs

CMOs

CROs

CXOs

Icon uses to illustrate Bearing 45s Compass Session, our free online Business coaching

BRAND STRATEGY & MARKETING

Winning tomorrow

Most organizations struggle to balance short-term results with long-term brand building, crucial for securing future demand. 


This is often explained by internal confusion about the brand fundamentals, unclear objectives and a lack of cross-functional knowledge. In even mature markets like the U.S., data reveals that around 5% of Fortune 500 board members possess marketing expertise.


While a slowing economy presents challenges, it also offers a crucial opportunity to focus on internal brand building, so you can emerge stronger and more unified when the market rebounds. 


Our discussion will focus on your internal maturity: A clear brand strategy provides a direction and framework for decision-making, ensuring that all stakeholders are aligned with the brand's vision and understanding of its impact on the financial value.

Chess rook and knight pieces.

Conduct a brand-to-boardroom reality check

Trending topics

  • The investor mindset

    Is your brand strategy articulated in the language of the boardroom? And is your brand roadmap robust enough to reflect your business strategy for the years to come? We'll discuss how to move towards a more common vocabulary and KPI:s, demonstrating the impact on revenue, profitability and shareholder value. 

  • Brand leadership 2.0

    Is your Brand leadership adapting to the evolving organizational landscape? Flatter hierarchies and cross-functional teams require leaders to influence and inspire without relying on traditional authority. We'll explore the concept of the Brand Influence Matrix; how to influence through clear communication, ambassadorship and governance to champion your brand vision and achieve your goals, even with less formal power. 

  • The Minimum Viable Brand

    Can large organizations learn from the agility and adaptability of new ventures when it comes to brand building? The concept of a Minimum Viable Brand challenges the traditional approach. Instead, it advocates for a more iterative and prototype-driven mindset, focusing on the core elements needed to connect with the target audience and then adapt based on customer feedback.


What is your unique strategic challenge?

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The Value Pilot

Validate & Prototype

Explore

Advisory on Demand

Access & Clarity

Explore

Plug & Play

Run & Refine

Explore

Interim & Fractional

Bridge & Build

Explore

The Pivot

Joint Venture

Explore

PARTNERSHIP MODELS

We grow with your business

Your commercial journey deserves a partnership that adapts as you scale.


Our Partnership models are designed to shift with your needs—from rapid strategic sprints to embedded, long-term leadership—ensuring you always have the optimal level of expertise.