COMPASS SESSION

Navigate with confidence

Icon uses to illustrate Bearing 45s Compass Session, our free online Business coaching

Coaching

Feeling lost in today's complex business landscape? Our one-on-one Compass Session offers an open conversation about your business challenges and potential solutions.


We'll work with you to understand your unique challenges and goals and identify opportunities for growth and innovation. We'll then offer initial recommendations to help you chart a course towards a more resilient and innovative business.


Ready to start exploring?

A focused 45 minute online consultation: Collaborate with us to discuss your key challenges and opportunities.
Follow-up: Get initial recommendations to guide your next steps.
Completely free and confidential: Your session and recommendations are entirely free and all information is treated with full confidentiality.
Icon uses to illustrate Bearing 45s Compass Session, our free online Business coaching

CEOs

CFOs

CROs

CMOs

BUSINESS DEVELOPMENT

Growth in a recession

Ready to defy the downturn and drive growth? With longer sales cycles, global financial uncertainties and fierce competition, many businesses are struggling to maintain their footing.


But some are thriving. They recognize the opportunity to innovate and redefine the playing field. They challenge their self-image, existing ways of working, break down internal silos and deepen their understanding of their market and prospects.


This proactive, forward-thinking approach fuels their competitive edge. And it pays off: Research consistently shows that companies open to innovate and adapt, especially during recessions, outperform their competitors in the long run.



Together, we'll explore how to leverage your existing strengths to unlock new opportunities, build proactivity and cultivate a winning culture.

Trending topics

  • Sales and culture

    Does your sales pipeline still rely on individual performance and personal contacts? Or are you embracing a modern, collaborative approach, that leverages data and collective intelligence for a more consultative sales strategy? 

  • Unlock your pricing power

    Are your pricing strategies aligned with your value proposition and market dynamics? We'll explore your current approach, analyze your win/loss rates and identify areas for improvement.

  • Productize your expertise

    Are you finding that your high-value expertise isn't translating into consistent client wins? Most Professional service firms struggle with demonstrating clear, tangible value upfront, leading to lost opportunities and lengthy, uncertain sales cycles. We'll explore the concept of Service productization and how your firm can design structured, high-value offers that unlock new revenue streams and build business resilience.

Icon uses to illustrate Bearing 45s Compass Session, our free online Business coaching

CEOs

CTOs

CMOs

CHROs

DIGITAL STRATEGY

MarTech and AI roadmaps

The last decade has witnessed an explosion of marketing technology solutions, having a huge impact on digitalization and IT-investments, way beyond just marketing.


While many organizations struggle with internal workflows, user fatigue and data overload, the rapid introduction of AI powered solutions and agents are now truly accelerating the democratization of technology, innovation and creativity. 


AI readiness is becoming a key factor to attract and retain not only tech-savvy top talent, who expect their employers to be at the forefront of innovation to remain competitive. 


How is your organization leading the charge? Are you proactively evolving your strategy, talent and culture to thrive in this new landscape?

Trending topics

  • Prioritizing the human element

    How can you ensure your AI adaptation resonates with a diverse range of users, from tech enthusiasts to those less comfortable with new technologies? We discuss how you can increase the basic understanding, spark curiosity and reduce uncertainty.

  • From principles to practice

    How can you translate AI principles into concrete actions, use cases and measurable results? What does a practical AI roadmap look like for your organization? We'll discuss you overall maturity level and readiness. 

  • Ownership and orchestration

    Who should champion your AI journey? While digitalization generally falls under the responsibility of the CTO, experts argue that the AI revolution has a broader scope. Is your organization ready to correctly assign AI ownership? We'll explore the crucial roles and responsibilities required to drive meaningful AI transformation, emphasizing clear ownership, accountability and a holistic approach across your organization.

Get initial recommendations to guide your next steps

Icon uses to illustrate Bearing 45s Compass Session, our free online Business coaching

Founders

Investors

MERGERS & ACQUISITIONS

The return to Value creation

The M&A landscape in 2025 has learned some tough lessons. The underperformance of many recent deals in a volatile market has sharpened investor focus on the fundamentals that truly drive lasting returns. 


As the M&A market shows signs of recovery, a clear pattern is emerging: investors are prioritizing opportunities that represent a return to the basics. They are seeking targets with inherent stability, operational readiness and a demonstrable commitment to creating sustainable, long-term value. 


The key to unlocking this value lies in more than just the deal itself. Building a cohesive culture and deeply understanding the human and technological assets, are now even more critical for achieving the business resilience investors look for.


Together we'll discuss how to prepare your business, brand and culture for what's next, maximizing value creation and building a strong foundation for the future.

Trending topics

  • Letting go to let grow

    You've poured your heart and soul into your business, but is your personal brand overshadowing your company's potential? Founder dependency can hinder growth, innovation and diminish value. We'll explore how to move from a founder-led to a corporate-led brand, unlocking increased scalability and enhancing your company's valuation.

  • The value of knowledge

    How can you effectively capture and transfer critical knowledge within your organization before, during, and after the deal is done? We'll discuss best practices for knowledge management, to ensure a smooth transition and minimize disruption.

  • From partner to performance

    An M&A could mean a big shift for leaders and partners coming from an equity-based compensation model. We’ll discuss how you best prepare your business for the transition to a performance-based financial structure, to stay competitive, focused and retain top clients and talent.

Icon uses to illustrate Bearing 45s Compass Session, our free online Business coaching.

CEOs

CFOs

CMOs

CROs

BRAND STRATEGY

Winning tomorrow

Most organizations struggle to balance short-term results with long-term brand building, crucial for securing future demand. This is often explained by internal misunderstandings of the brand fundamentals, unclear objectives and a lack of cross-functional knowledge. In even mature markets like the U.S., data reveals that around 5% of Fortune 500 board members possess marketing expertise.


While a slowing economy presents challenges, it also offers a crucial opportunity to focus on internal brand building, so you can emerge stronger and more unified when the market rebounds.


A clear brand strategy provides a  direction and framework for decision-making, ensuring that all stakeholders are aligned with the brand's vision and understanding of it's impact on the financial value.


What is the internal brand maturity in your organization? Can you defend your long-term focus during times of uncertainty?

Trending topics

  • The investor mindset

    Is your brand strategy articulated in the language of the boardroom? We'll discuss how to move towards a more common vocabulary, demonstrating the impact on revenue, profitability and shareholder value. 

  • Brand management 2.0

    Is your brand management approach adapting to the evolving organizational landscape? Flatter hierarchies and cross-functional teams are becoming increasingly common, requiring brand leaders to influence and inspire without relying on traditional authority. We'll explore how to build influence through clear communication, collaboration and trust-building to champion your brand vision and achieve your goals, even with less formal power. 

  • The Minimum Viable Brand

    Can large organizations learn from the agility and adaptability of new ventures when it comes to brand building? The concept of a Minimum Viable Brand challenges the traditional approach. Instead, it advocates for a more iterative and prototype driven approach, focusing on the core elements needed to connect with the target audience and then adapt based on customer feedback.

What will it take to get your business to the next level?