Together, we solve your toughest strategic and operational challenges. Our partnership models—from Value Pilots to Joint Ventures—bridge the gap between strategic advisory and embedded leadership, driven by seasoned leaders.
Leveraging decades of experience from both client and agency sides, we partner with commercial enterprises and professional services firms. Our hands-on approach means we quickly turn insights into action, always focusing on your time to value.
Our advisory is elevated by the AI Business Council™, our human-led, AI-powered solution for market innovation and validation. Built on thousands of virtual market and decision-maker archetypes, the Council stress-tests strategic directions against your real-world dynamics—delivering critical guidance when the stakes are highest.
Together, we solve your toughest strategic and operational challenges. Our partnership models—from Value Pilots to Joint Ventures—bridge the gap between strategic advisory and embedded leadership, driven by seasoned leaders.
Leveraging decades of experience from both client and agency sides, we partner with commercial enterprises and professional services firms. Our hands-on approach means we quickly turn insights into action, always focusing on your time to value.
Our advisory is elevated by the AI Business Council™, our human-led, AI-powered solution for market innovation and validation. Built on thousands of virtual market and decision-maker archetypes, the Council stress-tests strategic directions against your real-world dynamics—delivering critical guidance when the stakes are highest.
OUR IMPACT
EXPERIENCE
With decades on the client and agency side, we partner with brands and consulting firms.
16
Industries
80
Brands
80%
International
20+
Years
Bridging your strategy & scale
VOICES OF YOUR MARKET
Our journey started with a complete reboot. What if we built a business with AI simulating the challenges of our market and clients?

How we grow with your business
Commercial strategy without the execution gap—senior expertise and flexible partnerships that evolve with your business.
INDUSTRY EXPERIENCE
20+ years partnering with global market leaders and local entrepreneurs
Automotive
Financial services
Retail
Manufacturing
Professional services
FMCG
Technology

NEWS
Applied AI for market innovation
AIBC Labs is our advisory and innovation practice, combining human expertise and AI around business and market challenges.
Nordic Channel Partner
Bearing 45 is part
of HMN Works AB
VAT no: 559229-0992
Copyright © 2026 — Bearing 45
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ACCELERATED VALUE
Advisory and leadership for your unique commercial challenges.
grow WITH YOUR BUSINESS
Flexible engagements designed for every business stage.
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VOICES OF THE MARKET
Our human-led, AI-powered solution for market innovation and validation.
INNOVATION HUB
Our human-led, AI-powered solution taking on real-world business scenarios.