background & experience
Your Partners From Clarity to Impact

Bearing 45 partners with business leaders, investors and entrepreneurs to drive rapid impact in high-stakes moments of growth and innovation
Together, we solve your toughest strategic and operational challenges. Our Partnership Models—from Business acceleration sprints to Advisory on Demand—are all tailored to bridge your gap between end-to-end strategy and high-impact activation, led by independent expert consultants.
With decades of expertise from the client and consultancy side, we partner with
brands
and
consulting firms. Our hands-on models mean we quickly turn insights to actions, always focusing on your time to value.
EXECUTIVE SUMMARY
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OUR PROMISE
We Grow With Your Business
commitment
As a leader, you've seen it before: Strategies that fail to deliver, initiatives that lose momentum and a disconnect between planning and execution.
Often, this happens when strategies are developed in a black box, disconnected from the realities of your organization. Even the best ideas get lost in translation, failing to bridge the gap between vision and reality.
We understand these challenges. Operating at the intersection of business, brand and technology, we know that real progress requires more than just reports.
When some advisors leave you with more questions than answers, we stay in the room, working side-by-side with you and your teams, decoding and clarifying your path forward to ensure buy-in and ownership. Our Partnership Models are tailored to fit your business life cycle, to identify new opportunities or optimize in times of change.
Our commitment to co-pilot your greatest business challenges is reflected in our commercial model, where we also offer the option of Joint Ventures and outcome based compensation.
Experience
16
Industries
80
Brands
80%
International
20+
Years
Your Business Partners
COMMERCIAL
Strategy & Growth
INNOVATION
Product & Experience
BRAND
Strategy & Activation
EXECUTIVE
Leadership & Change
Capabilities
Business advisory: Corporate & Commercial strategy, Product design & development, Brand & Marketing, Sales strategy & operations, Digital strategy & operations
Partnerships & Engagement: Project & Program leadership, Stakeholder management, Relationship building, Risk management, Portfolio management
Operations: Consultancy leadership, Organizational development, Leadership development, Change management, M&As: Due diligence & post-merger integration
Finance: P&L management, Forecasting & analysis, Pricing strategy & optimization, Deal structuring, M&A valuation
Industry experience
Automotive & Mobility: Passenger vehicles, Commercial vehicles, Connected services
FMCG: Food & Beverages
Financial services: Commercial & retail banking, Private equity, Payment processors, Fintech, Insurance
Manufacturing: Construction & infrastructure, Materials technology, Electronics, Forestry & gardening equipment
Professional services: Management consulting, IT, Legal, Design, Adverstising, Media
Real estate: Commercial development, Private housing
Retail: Consumer electronics, eCommerce, Groceries, Store development
Technology: IT infrastructure, Software and applications, Cloud computing, SaaS, Data & analytics, AI, Telecom
Transportation & Logistics: Public transport
Other: Gaming, Non-profit organizations, Education
Resume
2020- HMN Works/Bearing 45
2024 Lynxeye
2021-2023 Valtech
2020-2021 If Insurances Nordics
2019-2020 Next State
2017-2019 INGO Stockholm/Brand union
2016-2017 Open Communication
2015-2016 Ottoboni/Nordic Morning
2011-2015 Nord DDB
2009-2010 Minnesota Communication
2006-2011 Fältman & Malmén/DraftFCB/ Norweb
2003-2006 SVID, Swedish Industrial Design Foundation
2000-2003 FutureLab
Education
1996-2001
Master of Science in Business and Economics, Stockholm University
2006
Strategic Planning, Berghs School of Communication
2001
Intellectual Property law & Marketing, Berghs School of Communication
For over two decades in Professional Services, Daniel has partnered with more than 50 diverse brands, from global industry leaders to local entrepreneurs.
With vast experience from Commercial Leadership roles at Nordic and global consultancies, Daniel has driven growth and profitability, scaled regional operations and built high-value client partnerships and portfolios. Throughout his career he has led and coached clients on different markets through the complexities of shifting business and brand strategies, emerging technologies and evolving customer behavior.
Daniel is committed to helping leaders build a more resilient business, by converting customer and market intelligence into distinct competitive advantages and commercial models. He partners with management and teams to create a more adaptive, curious and customer-centric strategy to accelerate innovation, business performance and market value.
MARKETING
Strategy & Planning
BRAND
Portfolio Management
INNOVATION
Product Development
EXECUTIVE
Group Management
Capabilities
Strategy & Growth: Business strategy & management, Product development, Go-to-market, Brand & marketing strategy, Brand portfolio management, Digital strategy & management, Sales strategy & management
Operations and finance: Organizational
development, Group management, Project management
Finance: Budgeting & financial steering, Pricing strategy & optimization, Financial forecasting & analysis
Industry experience
Food & Beverages: Dairy Products, Baked goods, Snacks, Organic & Health foods
Real Estate: Residential construction, Real estate development, Real estate brokerage
Electronics: Consumer electronics
Healthcare: Over-the-counter drugs
Wholesale Trade/Distribution: Electronics wholesalers
Resume
2020- HMN Works/Bearing 45
2025- Viatris
2022-2024 Rexel/Gigamedia
2021-2022 Lantmännen
2020-2021 GSK Sweden
2015-2019 SSM
2009-2014 LG Electronics
2007-2009 Arla foods
2000-2007 Kraft foods
Education
2025
Mini MBA, Brand management
2024
Mini MBA, Marketing
2020
Sustainability of the World
Stockholm University
1995-2000
Master, Business Administration
Linköping University
1998-1999
Business/Managerial Economics
The University of Freiburg
1994-1995
Université Catholique d'Angers
Susanne is a creative and driven marketing leader with over 20 years of experience in international markets, with a focus on consumer and professional goods.
She has a proven track record of product development, building strong brands, driving business growth and developing high-performing teams.
Susanne has held various roles, including Marketing Director and management positions, with expertise in marketing leadership, brand management and interim management.
She is passionate about businesses with a clear focus on sustainability, brand distinctiveness and customer behaviour.
OUR INSIGHT ENGINE
The AI Business Council
Meet our strategic sounding board. Since the spring of 2025, they are an augmented part of our daily operations, constantly pushing us forward in understanding the challenges of our prospects and clients.

The Council is based on five professional buyer archetypes – in Management, Entreprenurship, Business strategy, Sales, Brand & marketing and Digital development.
Representing distinct personalities and viewpoints, we have spent hundreds of hours training, testing, simulating and debating, refining our own business and delivery models versus their strategic hurdles, pains and gains.
Our Council allows us to explore real-time obstacles for our ideal clients that never would be possible without AI and technology.
Ultimately, the Council exists to strengthen our ability to be even more precise and insightful in every aspect of our client relationships.
Common Questions
Experience & Expertise
Do you specialize in any specific industries?
Our clients come to us with a variety of challenges and our Partnership Models are tailored to solve them regardless of the sector. With experience across 80 brands in 16 industries, we bring cross-sector insights to every engagement, including B2C and B2B.
Our experience includes:
Automotive, Construction, Education, Electronics, Financial Services, FMCG, Food & Beverages, Gaming, Healthcare, Manufacturing, NGOs, Professional Services, Real estate, Retail, Technology, Transportation & Logistics
Do you work with international clients?
Yes, we bring extensive international experience to every engagement. Collectively, we've worked on assignments for brands with a global footprint or Nordic operations, with this experience making up approximately 80% of our professional careers. This background has equipped us with a proven process for remote collaboration and the ability to manage the complexities of international assignments, from time zones to cultural nuances.
Way of Working
Do you have a specific collaboration model?
Our clients operate in fast-paced environments and our model is tailored to your specific operations. We always focus on balancing new opportunities with the need to maintain operational efficiency.
Validation: Are you getting the most out of your business strategy and operations? We work with you to navigate your goals, market and culture. Through workshops, market data and customer research we gather the insights needed to validate your next strategic or operational decisions. This can serve as a standalone pre-study or as part of a larger engagement.
Strategy and Concept: We translate insights into clear directions and actionable roadmaps, using strategic prototyping to increase internal buy-in and simplify complex stakeholder decisions. This allows us to test ideas early, ensuring the final direction is both market-aligned and supported by your organization.
Activation: We lead your stakeholders and teams through the activation process, providing guidance and facilitating internal ownership. This includes regular check-ins and reviews to ensure the execution stays on track and delivers the intended results.
In addition, we use established frameworks in areas like Business and Product Innovation and Design development, adapting them to your specific needs and context.
Do you offer team-based consulting?
We primarily work as individual advisors and consultants but have access to an international network of specialists in areas like Market research, Private Equity, Communication and Technology, allowing us to scale our expertise when needed.
Services & Engagement
Do you offer different Partnership Models?
Yes, we offer flexible engagement models tailored to your specific needs and objectives:
Value Navigator: Designed for leaders ready to validate their commercial strategy to optimize impact. It ensures your next business opportunity or investment is built on accurate market insights and a strong commercial narrative.
Business Acceleration Sprint: Our Plug & Play 90-day model, focused on your most critical initiatives. Designed to Run & Refine your Business strategy activities, Business development, Brand strategy, Marketing or Sales operations.
Interim Management: Temporary leadership positions, typically with a 6-12 month timeframe. We bridge your critical leadership gaps by leading urgent initiatives, stabilize operations or secure smooth operations in times of change.
Fractional Management: Senior management expertise tailored to your needs, typically at a 0.5 FTE commitment. Get ongoing support and strategic guidance without the investment of a full-time hire.
Advisory-on-Demand: Gain outside-in expert perspectives and consistent commercial guidance tailored for SMEs and new ventures. We partner to refine your business concept and navigate critical growth challenges with more confidence.
The Pivot: Our fully customized Joint Venture-model for your next venture, market expansion, exit planning or business overhaul.
What is your compensation model?
We offer models to suit different client needs:
Project-based: Our fixed budget model for well-defined projects with clear scopes and deliverables, starting with a minimum engagement of one week.
Fixed-term agreements: For Interim Management roles, we typically use agreements with a predetermined duration (6-12 months) and a corresponding fixed monthly budget.
Fractional Management: Retainer agreements with a fixed monthly budget for a set number of days per month.
Advisory-on-Demand, subscription model: For ongoing access to senior strategic guidance, we offer flexible monthly or quarterly subscriptions. This provides a minimum of 2 senior advisory contacts per month, ensuring predictable access to expert insights without the cost and commitment of a full-time consultant.
Outcome-based & Equity partnership: For engagements where success is clearly measurable and aligned with specific business outcomes, we offer compensation models that share both the risks and rewards. This include outcome-based fees tied to achieving pre-defined targets, or equity-based partnerships where we become invested in your long-term success.
Governance & Standards
How do you ensure the quality of your work?
With vast operational experience, we always make sure the specific project or assignment has a clear description of the scope and expected deliverables. Our process also ensures ongoing iterations and follow-ups, securing that we in an early phase can act on unforeseen changes to the original scope.
How do you handle intellectual property rights?
We understand the importance of protecting your intellectual property. We proactively discuss IP ownership at the start of every assignment and are happy to sign non-disclosure agreements to ensure confidentiality. We typically grant you full ownership of all deliverables created during the assignment and are also open to customizing agreements to meet your specific needs.
What are your data security, AI and privacy policies?
We take a proactive approach to data security and privacy, with policies and procedures that ensure your confidential information is protected. This includes strict guidelines for the responsible use of AI, and our internal platform the AI Business Council. We ensure your data is not used for training our models and we employ secure data storage and encryption methods.
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