TEAM
Your business partners
Marketing
Strategy & Planning
BRAND
Portfolio Management
Innovation
Product Development
EXECUTIVE
Group Management
Capabilities
Strategy & Growth: Business strategy & management, Product development, Go-to-market, Brand & marketing strategy, Brand portfolio management, Digital strategy & management, Sales strategy & management
Operations and finance: Organizational
development, Group management, Project management
Finance: Budgeting & financial steering, Pricing strategy & optimization, Financial forecasting & analysis
Industry experience
Food & Beverages: Dairy Products, Baked goods, Snacks, Organic & Health foods
Real Estate: Residential construction, Real estate development, Real estate brokerage
Electronics: Consumer electronics
Healthcare: Over-the-counter drugs
Wholesale Trade/Distribution: Electronics wholesalers
Resume
2020- HMN Works/Bearing 45
2025- Viatris
2022-2024 Rexel/Gigamedia
2021-2022 Lantmännen
2020-2021 GSK Sweden
2015-2019 SSM
2009-2014 LG Electronics
2007-2009 Arla foods
2000-2007 Kraft foods
Education
2025
Mini MBA, Brand management
2024
Mini MBA, Marketing
2020
Sustainability of the World
Stockholm University
1995-2000
Master, Business Administration
Linköping University
1998-1999
Business/Managerial Economics
The University of Freiburg
1994-1995
Université Catholique d'Angers
Susanne is a creative and driven marketing leader with over 20 years of experience in international markets, with a focus on consumer and professional goods.
She has a proven track record of product development, building strong brands, driving business growth and developing high-performing teams.
Susanne has held various roles, including Marketing Director and management positions, with expertise in marketing leadership, brand management and interim management.
She is passionate about businesses with a clear focus on sustainability, brand distinctiveness and customer behaviour.
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Your partners from clarity to impact
ABOUT US
Bearing 45 partners with business leaders, investors and founders to drive rapid impact in high-stakes moments of growth and innovation.
Together, we solve your toughest strategic and operational challenges. Our Partnership models—from Value Pilots to Joint Ventures—are all tailored to bridge your gap between end-to-end strategy and high-impact engagement, led by experienced advisors and leaders.
Our advisory is augmented by our AI Business Council—a strategic insight engine designed to stress-test our execution against real-world decision maker archetypes and management frameworks.
With decades of expertise from the client and agency side, we partner with
brands
and
consulting firms. Our hands-on approach means we quickly turn insights to actions, always focusing on your time to value.
OUR IMPACT
Technology & insights
Accelerate innovation, improve market alignment and de-risk your commercial strategy
COMMITMENT
We grow with your business
As a leader, you've seen it before: Strategies that fail to deliver, initiatives that lose momentum and a disconnect between planning and execution.
Often, this happens when strategies are developed in a black box, disconnected from the realities of your organization. Even the best ideas get lost in translation, failing to bridge the gap between vision and reality.
We understand these challenges. Operating at the intersection of business, brand and technology, we know that real progress requires more than just reports.
Where some advisors leave you with more questions than answers, we stay to decode and clarify your path forward, ensuring internal buy-in and true ownership.
Our modular Partnership models are designed to fit your specific business life cycle—wether identifying new growth opportunities or optimizing operations in times of change.
This commitment to co-pilot your greatest challenges is also reflected in our commercial model, where we offer the option of Joint Ventures and outcome based compensation.
ONE-ON-One ADVISORY
Compass Session
Our free, one-on-one Compass Session is dedicated to business leaders navigating complexity, followed by an initial opportunity assessment.
Ready to start exploring?
