TEAM
Your business partners
COMMERCIAL
Strategy & Growth
INNOVATION
Product & Experience
MARKETING
Strategy & Activation
EXECUTIVE
Leadership & Change
Capabilities
Business advisory: Corporate & Commercial strategy, Product design & development, Brand & Marketing, Sales strategy & operations, Digital strategy & operations
Partnerships & Engagement: Project & Program leadership, Stakeholder management, Relationship building, Risk management, Portfolio management
Operations: Consultancy leadership, Organizational development, Leadership development, Change management, M&As: Due diligence & post-merger integration
Finance: P&L management, Forecasting & analysis, Pricing strategy & optimization, Deal structuring, M&A valuation
Industry Experience
Automotive & Mobility: Passenger vehicles, Commercial vehicles, Connected services
FMCG: Food & Beverages
Financial Services: Commercial & retail banking, Private equity, Payment processors, Fintech, Insurance
Manufacturing: Construction & infrastructure, Materials technology, Electronics, Forestry & gardening equipment
Professional Services: Management consulting, IT, Legal, Design, Adverstising, Media
Real Estate: Commercial development, Private housing
Retail: Consumer electronics, eCommerce, Groceries, Store development
Technology: IT infrastructure, Software and applications, Cloud computing, SaaS, Data & analytics, AI, Telecom
Transportation & Logistics: Public transport
Other: Gaming, Non-profit organizations, Education
Resume
2020- HMN Works/Bearing 45
2024 Lynxeye
2021-2023 Valtech
2020-2021 If Insurances Nordics
2019-2020 Next State
2017-2019 INGO Stockholm/Brand union
2016-2017 Open Communication
2015-2016 Ottoboni/Nordic Morning
2011-2015 Nord DDB
2009-2010 Minnesota Communication
2006-2011 Fältman & Malmén/DraftFCB/ Norweb
2003-2006 SVID, Swedish Industrial Design Foundation
2000-2003 FutureLab
Education
1996-2001
Master of Science in Business and Economics, Stockholm University
2006
Strategic Planning, Berghs School of Communication
2001
Intellectual Property law & Marketing, Berghs School of Communication
For over two decades in Professional Services, Daniel has partnered with more than 50 diverse brands, from global industry leaders to local entrepreneurs.
With vast experience from Commercial Leadership roles at Nordic and global consultancies, Daniel has driven growth and profitability, scaled regional operations and built high-value client partnerships and portfolios. Throughout his career he has led and coached clients on different markets through the complexities of shifting business and brand strategies, emerging technologies and evolving customer behavior.
Daniel is committed to helping leaders build a more resilient business, by converting customer and market intelligence into distinct competitive advantages and commercial models. He partners with management and teams to create a more adaptive, curious and customer-centric strategy to accelerate innovation, business performance and market value.
New Paragraph
Your partners from clarity to impact

ABOUT US
Bearing 45 partners with business leaders, investors and founders to drive rapid impact in high-stakes moments of growth and innovation.
Together, we solve your toughest strategic and operational challenges. Our Partnership models—from Value Pilots to Joint Ventures—are all tailored to bridge your gap between end-to-end strategy and high-impact engagement, led by experienced advisors and leaders.
Our advisory is augmented by our AI Business Council—a strategic insight engine designed to stress-test our execution against real-world decision maker archetypes and management frameworks.
With decades of expertise from the client and agency side, we partner with
brands
and
consulting firms. Our hands-on approach means we quickly turn insights to actions, always focusing on your time to value.
OUR IMPACT
Technology & insights
Accelerate innovation, improve market alignment and de-risk your commercial strategy
COMMITMENT
We grow with your business
As a leader, you've seen it before: Strategies that fail to deliver, initiatives that lose momentum and a disconnect between planning and execution.
Often, this happens when strategies are developed in a black box, disconnected from the realities of your organization. Even the best ideas get lost in translation, failing to bridge the gap between vision and reality.
We understand these challenges. Operating at the intersection of business, brand and technology, we know that real progress requires more than just reports.
Where some advisors leave you with more questions than answers, we stay to decode and clarify your path forward, ensuring internal buy-in and true ownership.
Our modular Partnership models are designed to fit your specific business life cycle—wether identifying new growth opportunities or optimizing operations in times of change.
This commitment to co-pilot your greatest challenges is also reflected in our commercial model, where we offer the option of Joint Ventures and outcome based compensation.
VOICES OF THE MARKET
The making of the AI Business Council
Our true AI journey started with a complete business reboot. What if we built our Consultancy with AI representing our market and potential clients?
ONE-ON-One ADVISORY
Compass Session
Our free, one-on-one Compass Session is dedicated to business leaders navigating complexity, followed by an initial opportunity assessment.
Ready to start exploring?



