TEAM

Your business partners

COMMERCIAL

Strategy & Growth

INNOVATION

Product & Experience

MARKETING

Strategy & Activation

EXECUTIVE

Leadership & Change

Daniel Askergren

BUSINESS INNOVATION & GROWTH | SENIOR ADVISORY & LEADERSHIP


  • Capabilities

    Business advisory: Corporate & Commercial strategy, Product design & development, Brand & Marketing, Sales strategy & operations, Digital strategy & operations

    Partnerships & Engagement: Project & Program leadership, Stakeholder management, Relationship building, Risk management, Portfolio management

    Operations: Consultancy leadership, Organizational development, Leadership development, Change management, M&As: Due diligence & post-merger integration

    Finance: P&L managementForecasting & analysis, Pricing strategy & optimization, Deal structuring, M&A valuation  

  • Industry Experience

    Automotive & Mobility: Passenger vehicles, Commercial vehicles, Connected services

    FMCG: Food & Beverages

    Financial Services: Commercial & retail banking, Private equity, Payment processors, Fintech, Insurance  

    Manufacturing: Construction & infrastructure, Materials technology, Electronics, Forestry & gardening equipment 

    Professional Services: Management consulting, IT, Legal, Design, Adverstising, Media  

    Real Estate: Commercial development, Private housing

    Retail: Consumer electronics, eCommerce, Groceries, Store development     

    Technology: IT infrastructure, Software and applications, Cloud computing, SaaS, Data & analytics, AI, Telecom    

    Transportation & Logistics: Public transport 

    Other: Gaming, Non-profit organizations, Education    

  • Resume

    2020- HMN Works/Bearing 45

    2024 Lynxeye

    2021-2023 Valtech

    2020-2021 If Insurances Nordics

    2019-2020 Next State

    2017-2019 INGO Stockholm/Brand union

    2016-2017 Open Communication 

    2015-2016 Ottoboni/Nordic Morning 

    2011-2015 Nord DDB

    2009-2010 Minnesota Communication

    2006-2011 Fältman & Malmén/DraftFCB/ Norweb

    2003-2006 SVID, Swedish Industrial Design Foundation

    2000-2003 FutureLab

  • Education

    1996-2001

    Master of Science in Business and Economics, Stockholm University


    2006

    Strategic Planning, Berghs School of Communication


    2001 

    Intellectual Property law & Marketing, Berghs School of Communication

For over two decades in Professional Services, Daniel has partnered with more than 50 diverse brands, from global industry leaders to local entrepreneurs. 


With vast experience from Commercial Leadership roles at Nordic and global consultancies, Daniel has driven growth and profitability, scaled regional operations and built high-value client partnerships and portfolios. Throughout his career he has led and coached clients on different markets through the complexities of shifting business and brand strategies, emerging technologies and evolving customer behavior.


Daniel is committed to helping leaders build a more resilient business, by converting customer and market intelligence into distinct competitive advantages and commercial models. He partners with management and teams to create a more adaptive, curious and customer-centric strategy to accelerate innovation, business performance and market value.

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Your partners from clarity to impact

Ready to unlock your business potential? Bearing 45 does tailored consulting & interim management solutions.

ABOUT US

Bearing 45 partners with business leaders, investors and founders to drive rapid impact in high-stakes moments of growth and innovation.


Together, we solve your toughest strategic and operational challenges. Our Partnership models—from Value Pilots to Joint Ventures—are all tailored to bridge your gap between end-to-end strategy and high-impact engagement, led by experienced advisors and leaders.


Our advisory is augmented by our AI Business Council—a strategic insight engine designed to stress-test our execution against real-world decision maker archetypes and management frameworks.


With decades of expertise from the client and agency side, we partner with brands and consulting firms. Our hands-on approach means we quickly turn insights to actions, always focusing on your time to value.

OUR IMPACT

Market intelligence

Uncover your commercial potential, customer needs and operational opportunities


Strategy & innovation

Refine your value propositions, proof-of-concepts and business cases


Technology & insights

Accelerate innovation, improve market alignment and de-risk your commercial strategy


Hands-on leadership

Execute your strategy with expert guidance, driving progress and internal ownership


COMMITMENT

We grow with your business

As a leader, you've seen it before: Strategies that fail to deliver, initiatives that lose momentum and a disconnect between planning and execution.


Often, this happens when strategies are developed in a black box, disconnected from the realities of your organization. Even the best ideas get lost in translation, failing to bridge the gap between vision and reality.


We understand these challenges. Operating at the intersection of business, brand and technology, we know that real progress requires more than just reports.

Where some advisors leave you with more questions than answers, we stay to decode and clarify your path forward, ensuring internal buy-in and true ownership.


Our modular Partnership models are designed to fit your specific business life cycle—wether identifying new growth opportunities or optimizing operations in times of change.


This commitment to co-pilot your greatest challenges is also reflected in our commercial model, where we offer the option of Joint Ventures and outcome based compensation. 

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VOICES OF THE MARKET

The making of the AI Business Council

Our true AI journey started with a complete business reboot. What if we built our Consultancy with AI representing our market and potential clients?

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ONE-ON-One ADVISORY

Compass Session

Our free, one-on-one Compass Session is dedicated to business leaders navigating complexity, followed by an initial opportunity assessment.


Ready to start exploring?


ADVISORY

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BUSINESS INNOVATION

Growth in a downturn


DIGITALIZATION

Architecting AI adaptation


BRAND & MARKETING

Think like an investor