Daniel Askergren

Our clients come to us with a variety of challenges and our Partnership Models are tailored to solve them regardless of the sector. With experience across 80 brands in 16 industries, we bring cross-sector insights to every engagement, including B2C and B2B.

Our experience includes:  

Automotive, Construction, Education, Electronics, Financial Services, FMCG, Food & Beverages, Gaming, Healthcare, Manufacturing, NGOs, Professional Services, Real estate, Retail, Technology, Transportation & Logistics

Yes, we bring extensive international experience to every engagement. Collectively, we've worked on assignments for brands with a global footprint or Nordic operations, with this experience making up approximately 80% of our professional careers. This background has equipped us with a proven process for remote collaboration and the ability to manage the complexities of international assignments, from time zones to cultural nuances. 

Our clients operate in fast-paced environments and our model is tailored to your specific operations. We always focus on balancing new opportunities with the need to maintain operational efficiency.

Validation: 
Are you getting the most out of your business strategy and operations? We work with you to navigate your goals, market and culture. Through workshops, market data and customer research we gather the insights needed to validate your next strategic or operational decisions. This can serve as a standalone pre-study or as part of a larger engagement.

Strategy and Concept: We translate insights into clear directions and actionable roadmaps, using strategic prototyping to increase internal buy-in and simplify complex stakeholder decisions. This allows us to test ideas early, ensuring the final direction is both market-aligned and supported by your organization.

Activation: We lead your stakeholders and teams through the activation process, providing guidance and facilitating internal ownership. This includes regular check-ins and reviews to ensure the execution stays on track and delivers the intended results.

In addition, we use established frameworks in areas like Business and Product Innovation and Design development, adapting them to your specific needs and context. 

We primarily work as individual advisors and consultants but have access to an international network of specialists in areas like Market research, Private Equity, Communication and Technology, allowing us to scale our expertise when needed.    

Yes, we offer flexible engagement models tailored to your specific needs and objectives: 

Value Navigator: Designed for leaders ready to validate their commercial strategy to optimize impact. It ensures your next business opportunity or investment is built on accurate market insights and a strong commercial narrative.

Business Acceleration Sprint: Our Plug & Play 90-day model, focused on your most critical initiatives. Designed to Run & Refine your Business strategy activities, Business development, Brand strategy, Marketing or Sales operations.

Interim Management: Temporary leadership positions, typically with a 6-12 month timeframe. We bridge your critical leadership gaps by leading urgent initiatives, stabilize operations or secure smooth operations in times of change.   

Fractional Management: Senior management expertise tailored to your needs, typically at a 0.5 FTE commitment. Get ongoing support and strategic guidance without the investment of a full-time hire.      

Advisory-on-Demand: Gain outside-in expert perspectives and consistent commercial guidance tailored for SMEs and new ventures. We partner to refine your business concept and navigate critical growth challenges with more confidence.

The Pivot: Our fully customized Joint Venture-model for your next venture, market expansion, exit planning or business overhaul.

We offer models to suit different client needs:

Project-based: Our fixed budget model for well-defined projects with clear scopes and deliverables, starting with a minimum engagement of one week.    

Fixed-term agreements: For Interim Management roles, we typically use agreements with a predetermined duration (6-12 months) and a corresponding fixed monthly budget.     

Fractional Management: Retainer agreements with a fixed monthly budget for a set number of days per month.

Advisory-on-Demand, subscription model: For ongoing access to senior strategic guidance, we offer flexible monthly or quarterly subscriptions. This provides a minimum of 2 senior advisory contacts per month, ensuring predictable access to expert insights without the cost and commitment of a full-time consultant.

Outcome-based & Equity partnership: For engagements where success is clearly measurable and aligned with specific business outcomes, we offer compensation models that share both the risks and rewards. This include outcome-based fees tied to achieving pre-defined targets, or equity-based partnerships where we become invested in your long-term success.

With vast operational experience, we always make sure the specific project or assignment has a clear description of the scope and expected deliverables. Our process also ensures ongoing iterations and follow-ups, securing that we in an early phase can act on unforeseen changes to the original scope.

We understand the importance of protecting your intellectual property. We proactively discuss IP ownership at the start of every assignment and are happy to sign non-disclosure agreements to ensure confidentiality. We typically grant you full ownership of all deliverables created during the assignment and are also open to customizing agreements to meet your specific needs.

We take a proactive approach to data security and privacy, with policies and procedures that ensure your confidential information is protected. This includes strict guidelines for the responsible use of AI, and our internal platform the AI Business Council. We ensure your data is not used for training our models and we employ secure data storage and encryption methods.