TEAM
Your Business partners
Daniel Askergren
GROWTH & BUSINESS MANAGEMENT
Daniel has over two decades partnered with 50 mainly international brands, from global industry leaders to local entrepreneurs. Working at renowned Nordic and global consultancies, he has led and coached clients and cross functional teams through the complexities of shifting business strategies, emerging technologies and evolving customer behavior.
Focused on client acquisition, growth and business development, Daniel has a passion for building resilient businesses combining actionable strategies, measurable progress and, above all, a curious and learning corporate culture.
Expertise
Strategy & Growth: Business strategy, Product development, Brand, design & marketing strategy & management, Sales strategy and management, Go-to-market, Digital strategy & management
Finance and operations: Budgeting & financial steering, Financial forecasting & analysis, Pricing strategy & optimization, Organizational development, M&As: Due diligence & post-merger integration
Partner management: Project & Program management, Stakeholder management, Relationship building, Risk management
Industry experience
FMCG: Food & Beverages
Financial services: Commercial and retail banking, Private equity, Payment processors, Fintech, Insurance
Manufacturing: Construction and infrastructure, Materials technology, Electronics, Forestry and gardening equipment
Professional services: Management consulting, Legal advisory, IT consulting
Real estate development: Commercial development, Private housing
Retail: Consumer electronics, Store development, eCommerce
Technology: IT infrastructure, Software and applications, Cloud computing, SaaS, Data & analytics, AI, Telecom
Transportation & Logistics: Automotive & Mobility, Public transport
Other: Gaming, Non-profit organizations, Education
Resume
2020- HMN Works/Bearing 45
2024 Lynxeye
2021-2023 Valtech
2020-2021 If Insurances Nordics
2019-2020 Next State
2017-2019 INGO Stockholm/Brand union
2016-2017 Open Communication
2015-2016 Ottoboni/Nordic Morning
2011-2015 Nord DDB
2009-2010 Minnesota Communication
2006-2011 Fältman & Malmén/DraftFCB/ Norweb
2003-2006 SVID, Swedish Industrial Design Foundation
2000-2003 FutureLab
Education
1996-2001
Master of Science in Business and Economics, Stockholm University
2006
Strategic Planning, Berghs School of Communication
2001
Intellectual Property law & Marketing, Berghs School of Communication
Your partners in navigating complexity
About
Bearing 45 partners with leaders, investors and entrepreneurs through every stage of your business lifecycle, from scaling up to major transformations.
We offer tailored strategic and operational management services, designed to help you navigate complexity and accelerate your most critical business initiatives.
With decades of international experience, we partner with brands and consultancies, taking a holistic approach to quickly understand your unique culture, challenges and opportunities.
Insights
We help you elevate your big-picture understanding of your market and customers, to identify untapped opportunities and fuel growth.
Strategy & planning
We develop clear, measurable objectives and roadmaps, to accelerate your business and strategic initiatives.
We help you decode and accelerate your road ahead
Our Mission
As a leader, you've seen it before: Strategies that fail to deliver, initiatives that lose momentum and a disconnect between planning and execution.
Often, this happens when strategies are developed in a black box, disconnected from the realities of your organization. Even the best ideas get lost in translation, failing to bridge the gap between vision and reality.
We understand these challenges. Operating at the intersection of brand, business and technology, we know that real progress requires more than just reports.
It takes collaboration, a deep understanding of your unique context and a commitment to spark a culture of curiosity and dialogue.
That’s why we work side-by-side with your team, decoding and clarifying your path forward to ensure buy-in and effective execution. We help you build consensus, foster ownership and ensure solutions that are both effective and resilient.
We bring clarity to your strategy, align your organization, and drive tangible results. We are your trusted partner in navigating complex challenges.
Experience
16
Industries
80
Brands
80%
International
+5000
Programs & projects
Common questions
Experience & Expertise
Do you specialize in any specific industries?
After more than 80 brands in 16 industries, covering B2C and B2B, we see ourselves as truly business agnostic. To date, our experience includes:
Construction, Education, Electronics, Financial services, FMCG, Food & Beverages, Gaming, Healthcare, Manufacturing, Non-profit organizations, Professional services, Real estate development, Retail, Technology, Transportation & Logistics, Wholesale Trade/Distribution
Do you work with international clients?
Yes, approximetely 80% of our previous roles have included Nordic or global operations, and we are happy to take on partnerships including remote assignments.
Do you offer team-based consulting?
We primarily work as indivudual consultants, but have access to a network of leading specialists in areas like customer and market research, UX and design, communication, technology and AI development.
Partner Management
Do you have a specific collaboration model?
Our collaborative model is tailored to your specific business and organization and generally involves three key phases:
Insights: We begin by working with you to gather information and conduct research to understand your goals, challenges, market and culture. This may involve workshops, interviews and collaborative analysis sessions.
Strategy and Planning: We translate insights into a clear strategic direction and actionable plan, outlining the steps needed to achieve the objectives.
Action: We guide your teams through the implementation process, providing support and facilitating ongoing iterations to ensure successful execution and results. This might include regular check-ins, progress reviews and collaborative problem-solving sessions.
In addition to this approach, we also utilize established frameworks in areas like design, innovation and product development, adapting them to your specific needs and context.
How do you ensure the quality of your work?
With vast operational experience, we always make sure the specific project or assignment has a clear description of the scope and expexted deliverables. Our process also ensures ongoing iterations and follow-ups, securing that we in an early phase can act on unforeseen changes to the original scope.
What is your approach to risk management?
We proactively identify and assess potential risks throughout the project. We develop mitigation strategies and have contingency plans in place to address any challenges that may arise.
Services & Legal
Do you offer different service packages?
Yes, we offer flexible engagement models tailored to your specific needs and objectives.
Project-based: A clearly defined assignment with a specific timeframe and objectives. This is ideal for clients who need support with a specific project or initiative.
Managed Business Partner: Our customized, Plug & Play 90-days acceleration program designed to boost your business development, brand development, marketing or sales. This is perfect for clients who need a short-term boost to achieve critical business goals.
Interim management: Temporary leadership positions, typically with a 6-12 month timeframe, to fill critical gaps in your management team. This is ideal for clients who need experienced leadership on a temporary basis.
Fractional management: Senior management expertise tailored to your needs, typically at a 0.5 FTE commitment. Get ongoing support and strategic guidance without the investment of a full-time hire.
What is your pricing structure?
We offer various pricing models to suit different situations:
Project-based fees: Our fixed pricing model for well-defined projects with clear scopes and deliverables.
Fixed-term agreements: For Interim Management roles, we typically use agreements with a predetermined duration (e.g., 6-12 months) and a corresponding fixed fee or monthly payment schedule.
Fractional Management-fees: Retainer agreements with a fixed monthly fee for a set number of days per month.
Performance-based fees & Equity partnership: For projects where success is clearly measurable and aligned with specific business outcomes, we offer flexible compensation models that share both the risks and rewards. This can include performance-based fees tied to achieving pre-defined targets, or equity-based partnerships where we become invested in your long-term success.
How do you handle intellectual property rights?
We understand the importance of protecting your intellectual property. We proactively discuss IP ownership at the start of every assignment and are happy to sign non-disclosure agreements (NDAs) to ensure confidentiality. We typically grant you full ownership of all deliverables created during the assignment and are also open to customizing agreements to meet your specific needs.
What are your data security and privacy policies?
We take data security and privacy seriously and have policies and procedures in place to protect your confidential information. We also use secure data storage and encryption methods to protect your data.
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