TEAM
Your business partners

Daniel Askergren
GROWTH & BUSINESS MANAGEMENT
For over two decades, Daniel has partnered with 50 mainly international brands, from global industry leaders to local entrepreneurs. Working at renowned Nordic and global consultancies, he has led and coached clients and cross-functional teams through the complexities of shifting business strategies, emerging technologies and evolving customer behavior.
Focused on business strategy, growth and client acquisition, Daniel is driven by building resilient brands that leverage customer and market intelligence with strong brand experiences. He combines actionable strategies with fostering a curious, learning culture dedicated to building dynamic organizations and business know-how.
Expertise
Strategy & Growth: Business strategy, Product development, Brand, design & marketing strategy & management, Sales strategy and management, Go-to-market, Digital strategy & management
Finance and operations: Budgeting & financial steering, Financial forecasting & analysis, Pricing strategy & optimization, Organizational development, M&As: Due diligence & post-merger integration
Partner management: Project & Program management, Stakeholder management, Relationship building, Risk management
Industry experience
FMCG: Food & Beverages
Financial services: Commercial and retail banking, Private equity, Payment processors, Fintech, Insurance
Manufacturing: Construction and infrastructure, Materials technology, Electronics, Forestry and gardening equipment
Professional services: Management consulting, Legal advisory, IT consulting
Real estate development: Commercial development, Private housing
Retail: Consumer electronics, Store development, eCommerce
Technology: IT infrastructure, Software and applications, Cloud computing, SaaS, Data & analytics, AI, Telecom
Transportation & Logistics: Automotive & Mobility, Public transport
Other: Gaming, Non-profit organizations, Education
Resume
2020- HMN Works/Bearing 45
2024 Lynxeye
2021-2023 Valtech
2020-2021 If Insurances Nordics
2019-2020 Next State
2017-2019 INGO Stockholm/Brand union
2016-2017 Open Communication
2015-2016 Ottoboni/Nordic Morning
2011-2015 Nord DDB
2009-2010 Minnesota Communication
2006-2011 Fältman & Malmén/DraftFCB/ Norweb
2003-2006 SVID, Swedish Industrial Design Foundation
2000-2003 FutureLab
Education
1996-2001
Master of Science in Business and Economics, Stockholm University
2006
Strategic Planning, Berghs School of Communication
2001
Intellectual Property law & Marketing, Berghs School of Communication
Your partners from clarity to impact
About
Bearing 45 partners with leaders, investors and entrepreneurs through every stage of your business lifecycle, from scaling up to major transformations.
From business acceleration sprints to Advisory on Demand, our strategic and operational management services are all designed to navigate complexity and solve your most critical business objectives together.
With decades of international experience, we partner with businesses and consulting firms, taking a holistic approach to quickly understand your unique culture, challenges and opportunities.
Insights
We help you challenge status quo by identifying untapped market opportunities, customer needs and operational models.
Strategy & Concept
We co-create objectives, proof-of-concepts and roadmaps, to unleash your business innovation and operational momentum.
We help you decode and accelerate your road ahead
Our Mission
As a leader, you've seen it before: Strategies that fail to deliver, initiatives that lose momentum and a disconnect between planning and execution.
Often, this happens when strategies are developed in a black box, disconnected from the realities of your organization. Even the best ideas get lost in translation, failing to bridge the gap between vision and reality.
We understand these challenges. Operating at the intersection of business, brand and technology, we know that real progress requires more than just reports.
It takes collaboration, a deep understanding of your unique context and a commitment to spark a culture of curiosity and dialogue.
That’s why we work side-by-side with you and your team, decoding and clarifying your path forward to ensure buy-in and effective execution. We help you build consensus, foster ownership and ensure solutions that are both effective and resilient.
We bring clarity to your strategy, align your organization and help to boost your business to the next level.
Experience
16
Industries
80
Brands
80%
International
+5000
Programs & projects
Common questions
Experience & Expertise
Do you specialize in any specific industries?
After more than 80 brands in 16 industries, covering B2C and B2B, we see ourselves as truly business agnostic. To date, our experience includes:
Construction, Education, Electronics, Financial services, FMCG, Food & Beverages, Gaming, Healthcare, Manufacturing, Non-profit organizations, Professional services, Real estate development, Retail, Technology, Transportation & Logistics, Wholesale Trade & Distribution
Do you work with international clients?
Yes, approximetely 80% of our previous roles have included Nordic or global operations, and we are happy to take on partnerships including remote assignments.
Way of Working
Do you have a specific collaboration model?
Our collaborative and transparent model is tailored to your specific business and organization and generally involves three key phases:
Insights: We begin by working with you to gather information and conduct research to understand your goals, challenges, market and culture. This may involve workshops, interviews and collaborative analysis sessions.
Strategy and Concept: We translate insights into clear strategic directions and actionable plans, outlining the steps needed to achieve the objectives.
Actions: We guide your teams through the implementation process, providing support and facilitating ongoing iterations to ensure successful execution and results. This might include regular check-ins, progress reviews and collaborative problem-solving sessions.
In addition, we also use established frameworks in areas like innovation, design and product development, adapting them to your specific needs and context.
Do you offer team-based consulting?
We primarily work as indivudual consultants, but have access to a network of leading specialists in areas like customer and market research, UX and design, communication, technology and AI development.
Services & Engagement
Do you offer different partnership models?
Yes, we offer flexible engagement models tailored to your specific needs and objectives:
Project-based: For rapid, targeted impact on specific challenges. Need to clarify a business strategy, revitalize a stalled key client relationship, or map a critical market opportunity? Our project-based engagements deliver expert execution on singular initiatives, structured for efficient delivery within a defined scope.
Business Acceleration Partner: Our customized, Plug & Play 90-day acceleration sprint focused on your most critical initiatives. Designed to boost your business strategy execution, business development, brand strategy, marketing or sales.
Interim management: Temporary leadership positions, typically with a 6-12 month timeframe. We bridge your critical leadership gaps by leading urgent initiatives, stabilize operations or secure smooth operations in times of change.
Fractional management: Senior management expertise tailored to your needs, typically at a 0.5 FTE commitment. Get ongoing support and strategic guidance without the investment of a full-time hire.
Advisory-on-Demand: Gain an essential outside-in perspective and consistent senior strategic guidance tailored for your new business. We empower small enterprises and start-ups to refine your business concept, effectively prepare for investor engagements and navigate critical growth challenges with more confidence.
What is your pricing structure?
We offer various pricing models to suit different situations:
Project-based fees: Our fixed pricing model for well-defined projects with clear scopes and deliverables, starting with a minimum engagement of one week.
Fixed-term agreements: For Interim Management roles, we typically use agreements with a predetermined duration (e.g., 6-12 months) and a corresponding fixed fee or monthly payment schedule.
Fractional Management-fees: Retainer agreements with a fixed monthly fee for a set number of days per month.
Performance-based fees & Equity partnership: For projects where success is clearly measurable and aligned with specific business outcomes, we offer flexible compensation models that share both the risks and rewards. This can include performance-based fees tied to achieving pre-defined targets, or equity-based partnerships where we become invested in your long-term success.
Advisory-on-Demand, subscription fee: For ongoing access to senior strategic guidance, we offer flexible monthly or quarterly subscriptions. This provides a minimum of 4 hours of senior advisory contacts per month, ensuring predictable access to expert insights without the cost and commitment of a full-time consultant.
Trust & Policies
How do you ensure the quality of your work?
With vast operational experience, we always make sure the specific project or assignment has a clear description of the scope and expexted deliverables. Our process also ensures ongoing iterations and follow-ups, securing that we in an early phase can act on unforeseen changes to the original scope.
How do you handle intellectual property rights?
We understand the importance of protecting your intellectual property. We proactively discuss IP ownership at the start of every assignment and are happy to sign non-disclosure agreements to ensure confidentiality. We typically grant you full ownership of all deliverables created during the assignment and are also open to customizing agreements to meet your specific needs.
What are your data security and privacy policies?
We take data security and privacy seriously and have policies and procedures in place to protect your confidential information. We also use secure data storage and encryption methods to protect your data.
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